Barrio Business Blueprint
The blueprint for equine bodyworkers to build a waitlisted business 👏
You can enjoy owning your business while finding financial freedom to do what you love - and I’m here to teach you how!
I’ve taken my years of success (and failure) and created the most comprehensive equine bodyworker business course on the market that doesn’t just teach you the basics of running your business, but how to thrive and enjoy business ownership as an equine bodyworker.
Topics Covered:
Education + Skill Development
Legal + Regulatory Compliance
Insurance + Risk Management
Technology Integration
Business Branding
Online Presence
Mentality + Navigating Imposter Syndrome
Operations + Setting Yourself Up for Success
Marketing + Client Acquisition
Professionalism + Business Presentation
Financial Management
Sustainability + Scalability
Enrollment Details
Details + Investment:
This course is offered in two formats:
Self-paced online, $475
On-demand lessons are available for students to view at their own pace.
One 30-minute coaching call with Liz at the start of the course.
One 1-hour coaching call with Liz at the completion of the course.
LIVE 6-week intensive small-group, $990
Remaining 2026 Dates
August 3, 2026 - September 12, 2026
On-demand lessons are available weekly for students to view at their own pace.
Small group meetings 1x/week to review the coursework, go over real-life scenarios, and have the opportunity for round table discussions with other bodyworkers.
24/7 access to a digital classroom with fellow students in your Cohort to discuss and review material with.
1:1 coaching call with Liz at the completion of the program.
Results or refund guarantee. My graduates are the proof that this course works to jumpstart your business. I offer a 100% money back guarantee if you feel the course didn’t meet the mark for you!
Requirements:
Serious about starting, building, or organizing your equine bodywork business.
Ability to commit to the coursework/homework for the duration of the program.
Willingness to try something new and step outside your comfort zone.
Graduate Testimonials
“This course was truly a blessing. Comprehensive and detailed. I learned so so much and have a lot of take aways and homework for the year. I am more confident in feeling I can keep moving the needle towards a successful well oiled-machine and take my business full time. You have a skill at being organized and developing efficiency through systems plus you truly care about helping bring along new practitioners which is incredible. I really found a ton of value of weekly live calls-this was why I took the course. watching presentations online without any instructor or student interaction is not nearly as helpful and I place a lot of value in courses that do this. Thank you Liz! This was a great experience!”
Caroline Kosh, Low Country Equine
“I highly recommend the Barrio Business Blueprint course for all bodyworkers who are either looking to start their own small business or have recently developed a business. As a first-time small business owner, I thought I had most of the details covered; however, Liz's class help me realize that there were areas that needed improvement. For example, I did not have all the necessary client paperwork created or digitized and this course taught me how to do both.
There are also very helpful weekly discussions with other business owners on topics like, how to expand your business, how to retain clients and how to manage your business to protect yourself from burn-out.
I'm so glad that I took the Barrio Business Blueprint! This program has bolstered my confidence as a small business owner AND elevated my LLC to a higher level of professionalism.”
Kimberly Hawes, Equine Energy LLC
"Even though I have been a body worker for awhile, I wanted to join Barrio Business Blueprint because I always knew there was more I could be doing, just didn’t know what , where to start or who to turn to for advice.
Liz has created a course that is not only covers in detail all topics related to starting and maintaining a business, she created a supportive space where we are all thinking and going through the same things.
I was so motivated after our zoom calls I completed tasks I had previously felt overwhelmed by! I’m so grateful for Liz and the supportive friendships made during this course."
Lisa Beyer, Mystique Integrated Equine Bodywork
Full Course Outline
Education + Skill Development
Certification options
Continuing education
Legal + Regulatory Compliance
Legal requirements by state
Scope of practice
Business formation (Sole Proprietorship vs. LLC)
Business licensure
Insurance + Risk Management
Liability release
Liability insurance
Disability insurance
Personal safety
Risk management
Biosecurity
Technology Integration
Artificial intelligence
Graphic design
Business management software
Booking platforms
Bookkeeping platforms
Billing platforms
Email Marketing platforms
Business Branding
Defining your brand
Mission, Values, Personality, Ideal Client, Unique Edge
Visual brand elements
Logo, Color Palette, Fonts, Graphics, Feel/Mood
Online Presence
Email/Gmail
Website
Social media
Google Business
Digital Organization
Mentality + Navigating Imposter Syndrome
Imposter Syndrome
Quieting the voice that says “I don’t know enough”
Navigating “competition” in the market
Operations + Setting Yourself Up for Success
Systems + processes
Smart scheduling
Staying organized
Pricing
Policies & Permissions
Marketing + Client Acquisition
Mindset
Ideal Client + Ideal Location
Barn Aisle Speech
The Power of Storytelling
Target Environments
Strategy Ideas
Marketing Materials
Social Media Marketing
Confident Communication
The Power of the Rebook
Professionalism + Business Presentation
First Impressions
Communication Etiquette
Equine Ethics
Credibility
Community Involvement
Financial Management
Bank Accounts
How to Pay Yourself
Bookkeeping Options
What Should Your Business Own?
Taxes
Budgeting + Saving
Sustainability + Scalability
Sustaining a successful business
Maintaining your body
Scaling up (more money, less time on horses!)